How to evaluate audience while making presentations

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Audience Evaluation Strategies and Effective Presentation Tips for Indian students and Professionals:

Presentations are not easy. If the information and intention is not conveyed properly you had it. Presentations make or mar a prospective sale/association. Presentations could be just to pass on some relevant information of a product. In any of these things mentioned above effective presentation does play an important role in passing on the right information to the audience.  Presentation is more than a responsibility. While presenting the reader has to keep the interest of the audience in tact. This is a bit difficult thing to do. Audience carry with them different backgrounds, interests and circumstantial influences. There are chances of there getting distracted easily.

There are different categories of audience a speaker has to understand. A good speaker evaluates the kind of audience in the first few minutes of his presentation and improvises the segments of his presentation accordingly. It is usually wise to know the audience’s profile well in advance and power up your presentation.

Categories of audience and possible help for Speakers:

  1. Non-listeners: Non-listeners are super passive audience. They are least interested in the presentation you are painfully making for them. They either stare at you or yawn or even close their eyes for a long time. Some might even demonstrate nervous mannerisms. This might pull down your morale. The best way to make the presentation interesting in a scenario like this is to increase the pitch of your tone. Start roaring in order to bring back your audience to real life. You can even barge straight into the audience and catch up the yawning ones with some relevant questions.
  2. Marginal listeners: These are the listeners which kind-of listen to your presentation. They pick up a few points and are eager to bombard questions without getting the meaning of the presentation. They might reach to false conclusions quickly. You need to time and again repeat the relevant points in a situation like this. Also emphasize while presenting that questions would be answered at the end of the presentation.
  3. Evaluative listeners: These are the listeners that you would love to be with. These listeners are more interested in the content of the presentation. They are always eager to learn more. They observe the body language, intonation and other characteristics of the speaker. They utilize the gap during the speech to construct pertinent questions. You can seek a positive feedback from such listeners. They will add to your learning experience. In fact you can involve them in the presentation as and when required.
  4. The active listeners: These listeners are a step or two more evaluative than the evaluative listeners; in the sense they demonstrate very high degree of understanding. They reciprocate only when required and send positive signals to the speaker by a very positive body language (eye contact, smiling, nodding etc). They boost the morale of the speaker and make the entire process of presentation highly interesting.

Knowing the audience profile is very valuable to make your presentation effective. This way you will get the most from the time invested. You will certainly see greater results in lesser time.

Keep in mind all the points mentioned when you plan a presentation this time around.

Wishing you Success!

Anu Veluri

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